How is an OBM different from a VA -and why you need to know

Whether you’re just starting out in business or have been trading for a while, the idea of hiring in some virtual help has probably crossed your mind. However, with the choice between OBM (Online Business Manager) or VA (Virtual Assistant) available to you, getting the right type of help is essential, if you want to grow and expand. That’s why it’s important that you know the crucial differences between these two distinctly different virtual online assistant options.

What is a VA?

EAs (Executive Assistants), PAs (Personal Assistants) and VAs (Virtual Assistants) all focus mainly on tasks and the clerical side of your business, such as diary and email management, customer service and administrative tasks that generally help clear your back-office workload and/or help free up the workload of the main administrative person within the office.

EAs, PAs and VAs also all tend to work with different management levels within the office. For example, an EA most often works with one specific CEO or MD within a company, whereas a VA and EA most often works with the administrative assistant or oversees the admin needs of several managers.

What is an OBM?

An Online Business Manager (OBM) on the other hand, is not the same as the above online assistants. An OBM is more business-focused. Often highly skilled in business, they’re great at managing aspects of your business – such as business and financial trends, strategies, procedures and funnels etc.

OBMs tend to think of the big picture needs of your company. They’re not afraid to think outside of the box and make suggestions, based on your overall business goals. They’re often managing situations and strategies for you, delegating them out as needed and overseeing everything, to ensure you reach the goals you want to reach. Therefore, an OBM tends to work more alongside the business owner as a partner or manager, rather than for them.

How knowing the difference benefits you

The key difference is in the overall name – one assists, whilst the other manages. This is an important distinction to make, as it helps you know what type of online virtual help you need.

If you’re just starting out or are happy with where your business is at, and are looking to manage the tasks on your plate, a Virtual Assistant is what you need. You simply decide what tasks you need help with, hand them out and the VA will complete those tasks for you.

However, if you’re looking to delegate more of the fundamental day-to-day running of the business, as well as the strategies and procedures within it, you need an OBM. Often, you’re at this stage in business as you’ve grown as much as you can on your own and you’re looking for someone else to help manage and grow your business with you.

Outsourcing to suit the individual needs of your company is what is going to enable your business to grow, faster and more effectively. By knowing the differences between an Online Business Manager and a Virtual Assistant, you’ll be able to confirm whether you’re at the stage of managing everything yourself or delegating out some of those managerial decisions.

If you’re ready to explore how an OBM can help your business reach the next level, why not get in touch. We can have a chat and see if I’m a good fit for your needs, before exploring the type of help will benefit your business most.

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